B Corp - the mark that means more

If you’ve ever spotted a ‘B’ on packaging in your local supermarket, food hall or farm shop, you’ve already recognised one of the most important symbols in conscious shopping. That logo means the brand is a B Corp - a business that’s balancing purpose with profit and going the extra mile for the planet and its people.

What is B Corp all about?

People might recognise the logo, but not everyone knows what it stands for. B Corps are brands that meet some of the highest standards in the world for social and environmental impact. Unlike many big businesses who focus purely on profit, B Corps are committed to what’s called the triple bottom line: People, Profit & Planet.

This means they treat employees fairly, use responsible supply chains, reduce their environmental impact, give back to communities and always operate with transparency and integrity.

We help businesses meet environmental goals by reducing emissions, improving packaging, and ensuring compliance - supporting their journey to become a force for good. As committed B Corp advocates, we offer expert guidance through certification and help grow the B Corp community.

Jess Aldersley is MD of Beyondly, an environmental partner that supports companies to achieve confident compliance and realise sustainability aspirations

Why it matters for conscious shoppers

If you’re someone who cares about what you buy, where it comes from, how it’s made, and its impact on the planet, the B Corp logo is the one to watch out for.

Conscious shopping isn’t about being perfect; it’s about being aware. Small changes in how we shop can lead to big changes in the world. And supporting B Corp brands is a powerful way to make a difference.

A tough badge to earn

Getting certified as a B Corp is no walk in the park. Brands must go through a rigorous assessment that looks at everything they do - from how they treat staff, to how their products are made, to their impact on the planet. What’s more, companies have to re-certify every three years to make sure they’re staying on track.

Every purchase counts

More and more food and drink brands are proudly displaying B Corp certification. Every time you choose one - such as Fish 4 Ever - you’re supporting businesses that are working for a better future. So next time you shop, look for the B. Because when you buy from a B Corp, you’re buying better.